Safeway manager stresses custmer service

by Deanne Evely, Outpost staff

Tony Khabbaz
OCCUPATION: Assistant manager, Safeway
RENO RESIDENT SINCE: 1996

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Ta
ke a survey of the individuals living in the Reno area, and you're likely to find out that few are native Nevadans. This is true of Tony Khabbaz, the assistant manager at the Safeway on Mae Ann Avenue. Before moving to Reno in 1996, he lived in Las Vegas, Los Angeles and New York, where he was born.

The enthusiastic, outgoing man, who holds an accounting degree, jumped into grocery store business after being bored by working at a bank. Although the chain grocery store in Las Vegas eventually closed, his "enjoying the daily customer contact" lead him into his career at Safeway in Reno.

The Safeway has been opened for 10 years. Khabbaz said he is already proud of it and thinks it has best customer service in town.

Setting customer service as the priority for the store, so two to three times a day and before each new shift, Khabbaz and his employees huddle up in the break room to have a pep talk. The talk is mainly to boost everyone's morale and inform them about specials going on that day in the store.

This is just another average day at the Safeway on Mae Ann.
Photo by Deanne Evely

"Employees do receive warnings if they are not living up to the customer service expectation we have set," Khabbaz said. "We are also scored on customer service by the customers that come into the store, so we know where and how to improve."

The Safeway cards, which all Safeway stores in town have now, are another feature Safeway introduced to better serve the customers.

"The cards work just like coupons work," the fast-speaking manager explained. "If you forget your coupons at home, simply by using the card you receive whatever it was you would have saved if you had the coupons with you."

"As a matter of fact, if you don't have your card, all we need is you phone number, and it works the same."

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Posted Dec. 16, 1999
Copyright 1999, Nevada Outpost

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