Gen X entrepreneurs embrace self-reliance by Emily McGowan and Natalie Burke, Outpost Contributors In this package: Generation E Accident prompts start-up Internet perfect fit for Xer Overachiever makes good Car lot drives young owner   Generation Xers have been described as slackers, cynical about the future and resentful of baby boomers who have "taken all the good jobs." They are also said to jump from job to job, are unwilling to conform to organizational demands that do not suit them and leave jobs that are bore them and are not "fun." Steven Ascuaga, the 28-year-old vice president of marketing for John Ascuaga's Nugget, does not fit the stereotype. Ascuaga ventured off to college in California, got his degree, then moved on to the slopes of Colorado. The independent life didn't last long before his motivation and loyalty to his family brought him back to Reno. Generation X, or people in their 20s and early 30s, are creating new businesses faster than all other age groups. A 1995 U.S. News & World Report survey showed that 10 percent of American between the ages of 25 and 34 were actively involved in creating a start-up company, a rate about three times as high as any other age group. Edward Estipona, a 26-year-old entrepreneur, started EnVision, an advertising and marketing agency in Reno, at the age of 22. Through hard work, self-motivation and an overachiever attitude, Estipona has made his company a success. Some GenXers fit the stereotypical mold, but many don't. Self-motivated, hard-workers are becoming the successful entrepreneurs of the '90s. They are proving the stereotypes to be wrong, while at the same time, proving their talents to the world. GenXers want to control their destiny. They want to be the decision-makers and the money-makers, whatever it takes to get there.     copyright 6/1/97 Nevada Outpost http://www.jour.unr.edu/outpost   Related sites: John Ascagua's Nugget Business License General Information